press waffle co net worth 2021 press waffle co net worth 2021

0 Comments. "Brian and Jodi are fantastic partners, and this is a family business for them just like it is for us." 9:15 AM Mar 16, 2022 CDT, The Buckaroo ($9.25) consists of chicken dipped in Texas Pete sauce and white American cheese. Press Waffle Co. specializes in fully customizable authentic Belgian. The net worth of Bryan is estimated at $1.96 million. They requested $200,000 in exchange for 8% of their company, which was valued at $2.5 million. They are currently unable to provide gluten-free solutions. | Getting your waffle fix has never been easier! Press Waffle Co. is seeking motivated franchise partners ready to bring this innovative concept to their home town. The House Waffle at Press Waffle Co. features strawberries, cookie butter, Nutella and house-made whipped cream. Expansion plans in 2020 were postponed, but they announced the opening of their eighth location in The Woodlands, Texas by the end of 2020. Press Waffle Company has a primary competitor like Big Mo's Gourmet Waffles. The two entrepreneurs behind the company, brothers Bryan and Caleb Lewis, pitched their business on Shark Tank in March 2019. After some trial and error, the Lewises perfected the recipe. First time going and the Nashville hot did not disappoint. Check out our merch store for all kinds of fun waffle apparel and accessories for you or any other waffle lover in your life! September 27, 2021 4:11 pm. Take our franchise questionnaire to see whether Waffle House is the best fit for them. Getting your waffle fix has never been easier! They impressed the Sharks with their story and waffle samples. Andrew joined Community Impact Newspaper in early 2019 after moving from Indiana. It was founded by Bryan Lewis and Caleb Lewis. Founded by two brothers, Bryan and Caleb Lewis, who had no prior experience in the food industry, the company has expanded from a food truck to three food mall locations in Texas and a fourth in Oklahoma City. Located inside Legacy Hall, Press Waffle Co. is your stop for breakfast, dessert, brunch, or a sweet treat any time of day. Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. Expansion plans in 2020 were postponed, but they announced the opening of their eighth location in The Woodlands, Texas by the end of 2020. says Gassmann. . "Castle Rock foodies will love the Insta-worthy waffle creations, and we look forward to showing our friends and neighbors a new way to waffle!" From a simple scoop, to a handcrafted milkshake, to waffle ice cream sandwiches, we're making sure your sweet tooth gets satisfied! For the best waffles in Plano, TX look no further than Press Waffle Co.! Their knowledge and experience will assist theirgenerating money. So is, if customersare blocked before they accomplish that, they will be unable to do anything. In December 2021, they announced their plan to establish a site in Denver, Colorado in the spring of 2022. by Eric E. Harrison | September 2, 2021 at 6:46 a.m. He has written for a number of small town publications throughout his career as a reporter. "We've been looking for a special opportunity in Castle Rock, and the combination of a great location along with a great product is something we are very much looking forward to bringing to Castle Rock," says Jodi Gassmann. Press Waffle Co. is crankin' out the best waffles you've ever had! Yes, they have established eight outlets and plan to open eight more locations in the near future. Their revenue was $900,000, which is impressive for the restaurant industry. We like to view this as a sweet treat for any time of day. They were seeking for $300,000 for 8% stake of their company. They also offer financing via 3rd party as well as a discount for veterans. Liabilities include items like mortgages, car payments, and credit card debt. Love 1 Sad 0 Happy 0 Sleepy 0 Angry 0 Dead 0 As a result, its preferable to just report them on Facebook. During the pitch, the company was valued at $2.5 million (net worth). This company is offering new franchisees throughout the US. Press Waffle Company has a primary competitor like Big Mos Gourmet Waffles. 4/21/2022. Located at 4991 Factory Shops Blvd between Mad Greens and Smashburger, the shop expects to have extended hours open for breakfast through dessert. Unfortunately, Facebook does not provide a means to report them other than through the persons or pages content. Their plan worked: Corcoran offered a deal for $300,000 for 15 percent of Press Waffle Co., a sweet and savory waffle company inside Texas food halls. That customizability is whats really fun for our guests, he said. Press Waffle Co. Belgian waffles, coffee, ice cream 2023 Franchise 500 Rank N/R Not ranked last year See the Full List Initial investment $188K - $430K Units as of 2022 7 75.0% over 3 years Jump. Press Waffle Co. currently has locations in Legacy Hall in Plano, Foodhall at Crockett Row in Fort Worth, Baybrook Mall in Friendswood, and one set to open in Oklahoma City, OK later this year. In 2016, the Lewis brothers launched their waffle-themed food truck in the Dallas area after raising $15,150 on Kickstarter. Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company. They completed the deal with Barbara and planned to open a fourth location by June 2019. Come try the best waffle you've never had today. We wanted to have a waffle bar at our wedding, but we couldnt find anyone who could make them. ], Daymond Johns Gorgeous Wife Flaunts String Bikini Pics, Feeling Myself, Daymond John on SHARK TANK (ABC/Andrew Eccles), 2012-2023, 2paragraphs Productions, LLC. By Andrew Christman Drunk people love building their waffle.. One unique aspect of Belgian waffles and Press Waffle is that they are made from dough instead of batter, which sets them apart from other types of waffles in the United States. 20+ restaurants, various bars, an onsite brewery, and an outdoor performance venue are all housed in one fantastic location. Since the company have been selling and hence the company net worth has elevated. NonGamstopCasinos.net After Shark Tank win, is Press Waffle Co. ready to grow? They received another 200 qualifying franchise leads, and as of December 2020, they had seven outlets. Press Waffle FAQS What is Press Waffle? After Press Waffle Co.s Shark Tank episode aired late last month, the two have heard from hundreds of people interested in franchising opportunities, they said. Our waffles are the perfect and unique catering opportunity you have been looking for! Press Waffle Co., the Dallas-based brainchild of brothers Bryan and Caleb Lewis, received $300,000 in exchange for 15% of the business from investor Barbara Corcoran. 2023 Geeksaroundglobe Powered by | All Rights Reserved. 4.0. Press Waffle is a company based in Dallas, Texas that specializes in customized Belgian waffles, as well as locally roasted coffee, espresso, and cold brew. Since then, they have opened three more brick-and-mortar stores, with plans for franchising and expanding to more locations. Press Waffle Co., the Dallas-based brainchild of brothers Bryan and Caleb Lewis, received $300,000 in exchange for 15% of the business from investor Barbara Corcoran. Press Waffle Co. serves Liege waffles made with dough, giving them a brioche-like texture. The bidding started when Mark Cuban made an offer of $350,000 for 20% ownership of the company, which was more than what the brothers were offering. Get your waffle fix in the way that's most convenient for you! from 8 AM - 9 PM ET. -SPONSORED- We are a quickly growing company and there are always opportunities to join us on our adventure of teaching America a new way to waffle! Additional details about running this franchise. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Waffles Belgian Waffle , by Region USD Million (2021-2026) Table 138. When Founder & President Bryan Lewis was traveling across Europe with his fiance in the summer of 2013, they encountered the Liege waffle for the first time. Press Waffle Co. got featured on Shark Tank USA in April 2019. Do not sell my personal infoPrivacy PolicyContact UsRSS. That should include reviewing the companys legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers. The best business does.". Little Rock's Press Waffle . Net Worth Press Waffle The company valuation was $2.5 million during the pitch, after Barbara Corcoran invested the company valued at $2 million. The bidding started when Mark Cuban made an offer of $350,000 for 20% ownership of the company, which was more than what the brothers were offering. What Happened to Throx Following the Shark Tank Pitch? Here is an update on Press Waffle Co.s net worth so far. Bryan discovered Belgian waffles while traveling with his then-fiance (now wife) in the summer of 2013, but when they returned to Dallas, they were unable to find them. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems. Barbara Corcoran offered $300,000 for 15% ownership of the company. Use #wayiwaffle and tag @presswaffleco to share your waffle creations with the world! "The best hamburger does not always win the race. This is everything you need to know about funding a franchise. Id never tasted anything like this in my life, he said. Since then, they have opened three more brick-and-mortar stores, with plans for franchising and expanding to more locations. Its our #1 seller for a reason! Fully customizable authentic Belgian waffles made to order. Come try the best waffle you've never had today. In December 2021, they announced their plan to establish a site in Denver, Colorado in the spring of 2022. said Press Co-Founder Bryan Lewis. The average ticket time is just over a minute. Youth Foria Shark Tank Net Worth 2023 | Youthforia At Shark Tank Pitch, Chub Rub Patch Shark Tank Net Worth (2023) |Chub Rub Patch Shark Tank Update, Big Bee Little Bee Net Worth (2023) | Big Bee Little Bee Shark Tank Pitch Update. The two entrepreneurs behind the company, brothers Bryan and Caleb Lewis, pitched their. Corcoran's investment, one of four offered to . This company is offering new franchisees in the following international regions: Central America, Canada. It is, indeed, lucrative. They had the advantage of pitching in front of Barbara Corcoran, who famously and successfully invested in grilled cheese restaurant chain Tom + Chee and Cousins Maine Lobster. Cash Required Est. Alex Gardner and Aleks Meeker, the owners of Press Waffle Co. at Creekside Park West, were previously enthusiastic guests of the establishment before taking over the local location of the franchise in December. Made from dough (not batter), and loaded up with caramelized clusters of Belgian pearl sugar, these are sure to be the best waffles you've ever had! In case you havent tried it yet meet The House. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. It is, indeed, lucrative. First Colorado location set for spring opening in the Promenade at Castle Rock. Press Waffle Co. Food & Restaurants Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. with / Doraneko Bass is news site within drum & bass music. New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm. Yes, they got a deal from Barbara Corcoran. Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. You get a sweet crunch in every bite, Bryan Lewis said. Since the company have been selling and hence the company net worth has elevated. Use our franchise profiling tool to determine if you are a good fit for Press Waffle Co.! Press Waffle Co. is a Dallas-based restaurant chain that makes caramelized Liege-style Belgian waffles. Press specializes in authentic Liege waffles - dough-based waffles with a brioche-like texture, loaded with caramelized clusters of Belgian pearl sugar in each and every bite. The most exciting dining destination in North Texas, Legacy Hall boasts over 20 different eateries, multiple bars, an onsite brewery, beer garden . The total cost can range between $600,000 and $1,000,000, depending on the place, restaurant size, and other beginning costs. A winner is chosen at random and will be contacted by the vendor. Press Waffle was founded by Caleb Lewis and his older brother Bryan Lewis in 2015. See our core menu below, or click "Order Online" to view your local store menu. After Shark Tank, this episode originally aired in March 2019, Press Waffle opened its fourth store (in Oklahoma City) and continues to seek motivated franchise partners ready to bring this innovative concept to their home town., A post shared by Press Waffle Co. (@presswaffleco), The photo above of Barb and the brothers was taken at the grand opening of the OKC location in August 2019. . Press Waffle Co. Featured on Shark Tank, Press Waffle Co. offers a decadent selection of both sweet and savory Belgian waffles. Two Popular Dallas Chefs Will Debut New Restaurants In Downtown Next Week [EDFW] Every waffle is fully customizable and can be served with a variety of fruits, sauces and house-made whipped creams. The Elvis (Sweet Waffles) is $8, the Chicken & Waffles (Savory Waffles) is $9, and the American (Savory Waffles) is $9. Unfortunately, Facebook does not provide a means to report them other than through the persons or pages content. Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time. Unlike batter-based waffles, Liege waffles are made out of yeasted dough that takes 24 hours to proof. casinomir, Press Waffle Co. Net worth Update (Before & After Shark Tank), SilkRoll Net worth Update (Before & After Shark Tank), The Top 5 Best Services for Traveling in London, UK, Alexiou Gibsons Net Worth in 2023 Shark Tank Sea Moss Gel Founders Success Story, How CBD Lollipops Can Help With Nausea and Digestive Issues, Mobile Phone Cameras: How to Take Stunning Photos and Videos, R. Definition: The initial fee paid to a franchisor to join their system. Customers can build their own from our selection of fresh cut fruits, sweet sauces, or our house made whipped cream. 3.0. PRESS WAFFLE - 56 Photos & 26 Reviews - 3730 Foundry Way, St. Louis, MO - Yelp Restaurants Auto Services Press Waffle 26 reviews Claimed $$ Waffles, Desserts, Breakfast & Brunch Closed 10:00 AM - 7:00 PM Hours updated a few days ago See hours See all 56 photos Write a review Add photo Save Menu Popular dishes View full menu American Check out our Careers Page below for more info on applying today! Press Waffle is an Austin-based food truck that specializes in Belgian-style waffles with a variety of toppings. Press Waffle was founded by Caleb Lewis and his older brother Bryan Lewis in 2015. BYE BOREDOM // @puttshack @drafthousestl and @sandboxvr have you covered on the entertainment front this winter. Their revenue was $900,000, which is impressive for the restaurant industry. . Are you eager to see what else is out there? Explore reviews by category. by 2Paragraphs in Business Spotlight, Shark Tank | December 10, 2019, Barbara Corcoran on SHARK TANK (ABC/Andrew Eccles). But you get that here. Riveter Net worth Update (Before & After Shark Tank), The Painted Pretzel Net Worth 2023 Update (Before & After Shark Tank), ReadeREST Net Worth 2023 Update (Before & After Shark Tank), Esso Watches Net Worth 2023 Update (Before & After Shark Tank), 5 Minute Furniture Net Worth 2023 Update (Before & After Shark Tank). Finally, they accepted Barbara Corcorans offer of $300,000 for 15% equity and left the pitch with a deal. 3.5. What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. The menu prices at Press Waffle Co. Press Waffles menu includes sweet waffles with toppings such as Nutella, chocolate, and caramel, as well as savory options like chicken and waffles and waffles with melted cheese and bacon. As a result of this growth, the current value of the company is now higher than the initial valuation presented on the show. Brothers Caleb and Bryan pitched their franchise operation on Shark Tank Season 10 Episode 17 to seek assistance in expanding their company. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee. Pearl sugar, sometimes known as nib sugar, is a specialty sugar that is popular in Europe. Youth Foria Shark Tank Net Worth 2023 | Youthforia At Shark Tank Pitch, Chub Rub Patch Shark Tank Net Worth (2023) |Chub Rub Patch Shark Tank Update, Big Bee Little Bee Net Worth (2023) | Big Bee Little Bee Shark Tank Pitch Update. 3 of 11 4 of 11. Yes, they got a deal from Barbara Corcoran. A quest to serve authentic Belgian waffles at his wedding led one entrepreneur and his business partner to create a quick-service waffle concept that just received funding for nationwide expansion on TV's "Shark Tank.". Read our ], New episodes of Shark Tank air Sundays at 9 pm on ABC. Here's the net worth each generation says you need to be considered wealthy in 2021: Millennials (ages 24 to 39): $1.4 million Gen X (ages 40 to 55): $1.9 million Baby boomers (ages 56 to. [BONUS: Stream any ABC show through the ABC GO Digital App found here. CASTLE ROCK, Colo., Dec. 1, 2021 /PRNewswire/ -- As seen on ABC's hit show Shark Tank, Press Waffle Co. brings its family-owned restaurant to The Promenade at Castle Rock with local partners Brian and Jodi Gassmann. Although the new location marks the 8th shop for Press Waffle Co., it is the first shop for local owners Brian and Jodi Gassmann who have partnered with the company to bring the concept to their hometown. GAG Team What's your reaction? The company valuation was $2.5 million during the pitch, after Barbara Corcoran invested the company valued at $2 million. DELIVERY. Barbara Corcoran also expressed her admiration for the brothers and offered two proposals: $200,000 for 15% equity or $400,000 for 30% ownership of the company. Lori Greiner encouraged them to take Kevins offer but they after negotiating, they left with a deal with Barbara: $300,000 for 15 percent. The pearl sugar melts and caramelizes in the waffle iron. Why staying on the cutting edge of tech is so important in the franchise industry. Try one of our savory waffles like our bestselling chicken & waffles or our Monte Cristo waffle sandwich. The brothers say: partnering with@barbaracorcoranhas been a game changer![Related:27 Favorite Shark Tank Products at Amazon New List]. They completed the deal with Barbara and planned to open a fourth location by June 2019. Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. PICKUP. Absolutely delicious! Think you have what it takes to run your very own waffle shop? Or you can try one of our savory selections like our bestselling chicken and waffles or our monte cristo waffle sandwich. A couple of years ago, Bryan Lewis and his soon-to-be wife traveled through Europe, where they fell in love with Liege waffles, those indulgent, dough-based snacks that are studded with caramelized clusters of Belgian pearl sugar. The total cost can range between $600,000 and $1,000,000, depending on the place, restaurant size, and other beginning costs. The world's 10 richest people added $402 billion to their fortunes in 2021. We were a little self-conscious about the fact we didnt have a food background, Bryan Lewis told Restaurant Business. Its been more of a dessert thing., But the stores have also seen consistent late-night business, he said: Its great drunk food. Scott Greenberg, author of 'The Wealthy Franchisee,' simplifies the process of getting your new employees up and running. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Interested in Franchise Ownership? Take our franchise questionnaire to see whether Waffle House is the best fit for them. Customers can build their own waffle from a selection of toppings or can order one of the favorite combinations like "The House" with fresh strawberries, Nutella, cookie butter, and whipped cream or the bestselling Chicken and Waffles with crispy deep-fried tenders, bacon crumble, and maple syrup. After the show aired, they received over 400 eligible franchise leads and aimed to find 10 new franchisees for the year. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. Our menu's vary by store. . The latest news, articles, and resources sent to your inbox. Compensation & Benefits. Through the show, Corcoran has previously invested in restaurant brands, We were a little self-conscious about the fact we didnt have a food background, Bryan Lewis told, Chipotle reveals details of its new Farmesa concept, Untamed Brands looks to expand growing portfolio with a coffee player, Gregg Majewski on Craveworthys strategy for building emerging brands, Openings and closings: Daniel Rose comes home to Chicago; Paul Iglesias showcases Colombian food in Oakland; and New York gets more Balkan street food, Rick Bayless Tortazo opens in New Yorks Times Square. Press Waffle Company has a primary competitor like Big Mo's Gourmet Waffles. Take Quiz Now Key Figures Units Open Units in Development Year Founded Min. Since the company have been selling and hence the company net worth has elevated. Never miss a beat when you sign up to receive our newsletter. The Castle Rock location will also feature local beer and wine, mimosa bar, a full espresso bar, gourmet milkshakes, and of course all of the favorite waffle creations Press Waffle Co. fans have come to love. Browse the menu, view popular items, and track your order. CASTLE ROCK, Colo., Dec. 1, 2021 /PRNewswire/ -- As seen on ABC's hit show Shark Tank, Press Waffle Co. brings its family-owned restaurant to The Promenade at Castle Rock . 2,125 were here. So, Bryan started experimenting in the kitchen until he created his own recipe for Belgian waffles. However, after Barbara Corcoran invested in the company, its value was adjusted to $2 million. Press Waffle Co. Breakfast, Lunch and Dinner This eatery serves up Liege-style, hand-crafted waffles with sweet and savory flavors, and includes house specialty waffles as well as the. The Collective . They were seeking for $300,000 for 8% stake of their company. Barbara Corcoran came back with a $250,000 offer for 15% equity, but the brothers didnt accept. Here's How to Find Out. Barbara Corcoran also expressed her admiration for the brothers and offered two proposals: $200,000 for 15% equity or $400,000 for 30% ownership of the company. Neither of the Lewis brothers had a restaurant pedigreeBryan was a theater teacher and Caleb was studying accounting at the University of Texasbefore their waffle adventure began. Their knowledge and experience will assist theirgenerating money. In December 2020, Press Waffle opened its first Houston-are location (and its first full brick-and-mortar) at The Woodlands, Texas, and the next Press Waffle shop to open will be in Little. According to reports, some McDonald's restaurant owners have refused to promote the meal. Lori Greiner preferred Kevins offer and encouraged the brothers to accept it. "Press Waffle Co." got featured on Shark Tank USA in April 2019. Definition: The total amount necessary to begin operation of the franchise. Read our privacy policy for more information. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. Press Waffles menu includes sweet waffles with toppings such as Nutella, chocolate, and caramel, as well as savory options like chicken and waffles and waffles with melted cheese and bacon. Assets include cash, stocks, retirement accounts, and real estate. The concept is working with a franchise consultant as it grows, with hopes to open four company-owned stores this year and 10 franchised locations in the next several months. Since appearing on Shark Tank, Press Waffle Co. has initiated its franchise program, opened its first spot outside of Texas (in Oklahoma City, Oklahoma), and (according to the fun TV interview below) the company is opening two or three more places in Houston. Job Security & Advancement. How to Narrow Down Thousands of Franchises to Find the One That's Right for You, Why Franchisors Must Embrace Technology to See Growth, Some McDonald's Franchisees Aren't Happy With Cardi B and Offset's New Meal, Despite Proven Success of Celebrity-Tied Promos, Video: 4-Step Process to Efficiently Train New Franchise Employees. Not feeling so sweet? In December 2020, Press Waffle opened its first Houston-are location (and its first full brick-and-mortar) at The Woodlands, Texas, and the next Press Waffle shop to open will be in Little Rock, Arkansas. Ever. From the very beginning of this company, we knew we wanted to go on Shark Tank. The exposure is the greatest thing.. As a result, its preferable to just report them on Facebook. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee. Find out what works well at Press Waffle Co. from the people who know best. 1 photo. Barbara Corcoran came back with a $250,000 offer for 15% equity, but the brothers didnt accept. Interested in ownership opportunities like Press Waffle Co.? @sipsavorsisters . We'd love to see you in the shop, but we also offer delivery, takeout, and order ahead at most locations. Definition: A ongoing fee paid to the franchisor on a regular basis. The money from the sale is sent to the seller after the transaction is confirmed. Founded by two brothers, Bryan and Caleb Lewis, who had no prior experience in the food industry, the company has expanded from a food truck to three food mall locations in Texas and a fourth in Oklahoma City. Press Waffle Co. was born out of pure passion for the product. 3.5. Kevin OLeary offered a $200,000 straight-up loan with a 7%-11% interest rate for 3% equity and promised to provide additional funding. 1424 South Main St, Little Rock, AR 72202 The Lewis brothers have introduced a new way of enjoying waffles to America with their delicious and customizable Belgian waffles. WHY PRESS WAFFLE CO. Members help make our journalism possible. Finally, they accepted Barbara Corcorans offer of $300,000 for 15% equity and left the pitch with a deal. The real estate maven from New York City invested $300,000 in Press Waffle Co. for 15 percent equity. The great thing about our business model is its super simple, Bryan Lewis said. We partner with local coffee roasters in every market to ensure the freshest and highest qualitybeansare used for your coffee or espresso drink. What you need to know: Net worth is the value of a person's assets minus liabilities. Net Worth Press Waffle The company valuation was $2.5 million during the pitch, after Barbara Corcoran invested the company valued at $2 million. The Elvis (Sweet Waffles) is $8, the Chicken & Waffles (Savory Waffles) is $9, and the American (Savory Waffles) is $9. Press Waffle Co ., a new restaurant in SoMa in the commercial building at 1424 Main St., directly across the street from Boulevard, opened the first weekend .